Optimizing MSMEs Promotion Through Business Digitalization to Expand Market Reach

Abstract

The Community Service Program of the Economic Division of UIN Sayyid Ali Rahmatullah Tulungagung was implemented in Panggunguni Village to increase the promotional capacity of micro small and medium  Entreprises (MSMEs) through a digital approach. The main focus of this activity was two local bussines sectors, battery type chickes coop production and paving block manufacturing, which have economic potential but remain limited in market reach due to a lack of digital literacy. The method used was a participatoy, service learning based approach, actively involving students in the mentoring process. This activity included data collection on MSMEs, digital catalog creation, bussines banner design and instalation bussines location regritation on Google Maps. The result  showed increased businessvisibility and a positive response from MSMEs to the use of technology in product promotion. However, chalenges such as low understanding of digital technology in limited internet acces remain obstacles that require ongoing follow-up